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Marketing
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Teaching
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Winter term
Marketing Research
Bachelor Marketing Research Module: 8a-d: Marketing II Lecturer: Dr. Sören Köcher Scope / Credits: 4 SWS / 7,5 Credits Course type: Lecture and exercise Language: German Exam: Written exam Contents overview [...] overview Lecture Character of the course Business administration focus module 8/9, joint written exam with the exercise on market research, exam in the form of a 90-minute written exam. Teaching objectives …